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The briefing was to create a consumer wine label for the German market, higher price section. Easy to recognize at first glance.

Vine varieties:
Nebbiolo in the subvarieties Lampia, Mechet, Rosé

Wine making:
Noble wine, elegant and refined, Barolo La Rovere acquires during the ageing in oak barrels, all the characteristics and peculiarities that make it unique.

Tasting characteristics:
-sight:
Garnet red with orange hues
-smell:
Characteristic fragrance, pleasant, intense with definite notes of violet and rose.
-taste:
Dry, structured, austere but creamy, with a light liquorice finish

Serving temperature:
18-22° C

To serve with:
Roasts, game, strong-flavoured meat dishes

The vintners Fratelli Martini Secondo Luigi SpA, one of the most important Italian producers on the international market, are located at Cossano Belbo, in the heart of the
Langhe district, an area of extraordinary beau-ty with a long tradition of fine wines. The production cycle of the company starts with the pressing of the grapes - that come from its own vineyards or are purchased from over a thousand selected growers - and continues through to the bottling and distribution of the finished product. The storage capacity of the bulk wine is presently 35,000,000 litres (25,000,000 litres refrigerated storage). Management and control of the entire produc-tion cycle are aspects that the company is particularly proud of and that have enabled it to establish its image as a producer of quality wines on foreign markets that are traditional-ly extremely demanding and selective. Investing in quality, in the most advanced oenological research and in the innovation of equipment and technology is one of the com-pany's constant commitments and a strategic objective for its future development.